Demon Music Group

Design, Code, Facebook apps

Demon Music Group is one of the UK's largest independent record companies, with a vast library of catalogue music from some of the biggest artists in the history of popular music.

I worked with Demon on a variety of marketing campaigns, from reissues of classic records to brand new releases by pop legends.

T. Rex

In 2012, Demon Records celebrated 40 years since the release of T. Rex's critically acclaimed album, The Slider. In honour of the occasion, Demon released a 40th anniversary vinyl box set.

To promote the release, I designed and built a dedicated app for the T. Rex Facebook page featuring a photo of the box set's contents and a link to pre-order it on Amazon.

Deacon Blue

2012 saw the long-awaited release of The Hipsters, the first studio album for eleven years from multi-platinum selling band Deacon Blue.

To help Demon Records promote the release of the album, as well as the preceding single release of the title track, I created a suite of apps for the Deacon Blue Facebook page.

Album promo

A dedicated Facebook tab promoting the album, including links to download the album on Amazon and iTunes, as well as a link to stream the album on Spotify.

Free download

A Facebook tab featuring a free download. Fans were able to download the bonus track Nothing For Me Here Now for free by entering their email address.

The Hipsters video

A Facebook tab featuring the video for the album's lead-off single and title track, The Hipsters.

Back catalogue reissues

Demon Records released expanded reissues of the Deacon Blue back catalogue. I created a Facebook tab to showcase the entire catalogue, with links to buy the albums on Amazon.


In 2011, Demon Records released deluxe re-mastered editions of Suede's entire back catalogue, featuring non-album b-sides, demos, previously unreleased songs and DVDs featuring previously-unseen live footage and exclusive interviews.

I created an app for Suede's Facebook page featuring the entire back catalogue and links to buy the albums from a variety of online music retailers.

The Jesus and Mary Chain

Later in 2011, The Jesus and Mary Chain's back catalogue received the same treatment. Demon Records released deluxe re-mastered editions of the band's catalogue, featuring b-sides, demos, rare outtakes and recordings from live performances, including a BBC Radio session with John Peel and video footage of the band's TV debut on the Old Grey Whistle Test, as well as many other live performances.

I created an app for the band's Facebook page featuring the entire back catalogue and links to buy the albums from online stores.

Justin Fletcher

2011 saw the release of Hands Up... The Album from one of children's TV's most popular performers, Justin Fletcher.

To promote the album to Justin's fans, I designed and built a dedicated app for his Facebook page to promote the album, the accompanying single, Hands Up... The Single, as well as Justin's tour.

I also created a lightbox pop-up for Justin's website to promote the new album and tour to fans visiting his website.

The Soldiers

Sergeant Major Gary Chilton, Staff Sergeant Richie Maddocks and Lance Corporal Ryan Idzi, are actual soldiers who served in Iraq, Afghanistan and the Gulf War. In 2009, they soared into the Top 10 of the UK Albums Chart and into the hearts of the British public with their debut album Coming Home. They followed up that success with another Top 10 album in 2010.

The Soldiers teamed up with Robin Gibb to record the official Poppy Appeal single for 2011, I’ve Gotta Get a Message To You.

I created apps for the group's Facebook page; one to promote the album and one to promote the Poppy Appeal single, with links to buy both from online retailers.

Demon Records

Demon Records made their key catalogue available on multi-format heavy weight vinyl, incorporating original album reissues combined with high-quality packaging and expert mastering.

To promote the availability of these records, I designed and built a dedicated app for their Facebook page to showcase the albums and provide links to buy, download and stream them online.